Sustainability has been a hot topic for many years however 2024 seems to have a real global obsession. This obsession has reached unprecedented levels and its certainly not just a passing trend now. From eco friendly products to sustainably living practices, the world it more committed than ever to reducing its environmental footprint.
But what is driving this surge in interest? Why are governments around the world setting targets and driving change? Lets explore the reasons behind this and why its become such a dominant topic in searches online.
Climate Change Awareness
The primary reason for the rise in sustainability related searches online is the increasing awareness of climate change. Scientists and politicians alike are pointing towards the ever-changing climate over the last decade. Extreme weather events, rising sea levels and more frequent natural disasters have highlighted the urgent need to address environmental issues.
In 2024 this awareness has translated into action. With the average person wanting to their part in creating a better future. Searches for reducing carbon footprint and adopting green energy like Solar have been at an all time high.
Renewable searches have been influenced by rising energy costs but it all leads back to a more sustainable approach to life.
Government Policies and Regulations
Even if you don’t fully believe in ‘Climate change’ or feel you need to do your part, you might not have a choice. Governments around the world are taking the initiative and implementing stricter environmental regulations and policies aimed at reducing emissions and promoting sustainability. In 2024 new policies such as carbon taxes, plastic bans, and incentives for renewable energy (Boiler upgrade scheme) have spurred public interest.
People are searching for ways to comply with these regulations, understanding their impact and how to make eco-friendly choices to align with these laws.
For example the UK are targeting net zero by 2025. What this means is reducing greenhouse gas emissions by at least 100% of 1990 levels.
Corporate Responsibility
It remains to be seen if companies are doing it to look good to the public or they have genuine intent. However sustainability is a large part of many business models. Brands are increasingly marketing themselves as eco-friendly, and as the world works customers are following suit. Regardless of the ‘why’ it is having a positive effect.
In 2024 searches for sustainable products, ethical brands and green certifications have skyrocketed as people seek out companies that align with their values.
This has had a positive knock on effect, as more customers search for ‘eco-friendly’ more companies and brands are rushing to match that demand.
Health and Wellness Trends
I think Covid taught us a lot, it did for me anyway. The link between sustainability and personal health is much clearer and its making people explore a more eco-friendly lifestyle. From organic foods to non-toxic home products, the desire for a healthier life coincides with sustainable living.
Here are some of the most searched topics in 2024 linked to improved health and sustainability:
Plant-Based Diets:
- Connection to Sustainability: Plant-based diets are closely linked to sustainability because they typically have a lower environmental impact compared to diets that rely heavily on animal products. Producing plant-based foods generally requires less water, land, and energy, and results in fewer greenhouse gas emissions.
Zero-Waste Products:
- Connection to Sustainability: Zero-waste products are designed to minimize waste by using materials that are reusable, recyclable, or biodegradable. The zero-waste movement encourages consumers to reduce their reliance on single-use plastics and other disposable items that contribute to pollution and landfill waste. People searching for zero-waste products are often looking for sustainable alternatives that help them reduce their environmental impact.
Natural Skincare:
- Connection to Sustainability: Natural skincare refers to products made with ingredients derived from nature. Often avoiding synthetic chemicals, parabens, and sulfates that can be harmful to both the environment and human health. These products are typically produced using sustainable practices, such as ethical sourcing and eco-friendly packaging. Consumers interested in natural skincare are often motivated by a desire to support sustainable brands that prioritize environmental responsibility.
Influence of Social Media and Celebrities
This one is very similar to companies and brands, when people see their favourite celebrity or influencer do or promote something they are quick to follow. This isn’t always a positive, however when it comes to eco-friendly habits, this time I can agree social media can be good.
In 2024, viral challenges, campaigns, and endorsements by celebrities have led to a surge in searches for sustainable fashion, reusable products, and eco-conscious travel.
Technological Advancements
Technology related to sustainability hasn’t always been easily accessible. The cost of a solar system in the UK has dropped almost 64% since 2014. Admittedly you no longer get the Feed in tariff which went a long way to offsetting the costs but that initial outlay wasn’t affordable for many. Today with technology being more affordable, more efficient and with increased energy costs technology related to sustainability is one of the hottest topics.
In 2024, innovations such as electric vehicles, smart home systems that optimize energy use, and apps that track carbon footprints have made it easier for people to adopt eco-friendly habits. As these technologies become more mainstream, people are increasingly searching for information on how to integrate them into their lives.
Economic Considerations
When you are directly impacted that’s when you start to be involved. The rising cost of living and economic instability have also contributed to the obsession with sustainability. As they saying goes ‘Money makes the world go around’ when the purse strings are tightened people look to find a way to improve their situation.
In 2024, many people are searching for ways to save money by adopting sustainable practices, such as energy-efficient appliances, growing their own food, and repairing rather than replacing items. The idea that sustainability can lead to long-term savings has made it an attractive option for those looking to manage their finances more effectively.
Educational Efforts
I’m a big believer that everything starts with education, and this starts right at the beginning. Educational initiatives at schools, universities, and through public campaigns have increased awareness of environmental issues and the importance of sustainability.
Young people are listening and learning to drive forward these positive changes. Education at an early age is certainly working with more young people seeking out information online.
Whether this be through online courses, documentaries, or community workshops, the growing knowledge base is driving more people to make eco-conscious choices.
Conclusion
The obsession with sustainability in 2024 is not just a trend but a reflection of a global shift in values. Whether you believe everything you read or not the majority of these sustainable focused approaches can only be seen as a positive regardless of your stance.
With increasing awareness of climate change, the influence of government policies, corporate responsibility, health trends, social media, technological advancements, economic factors, and education, people are more committed than ever to living sustainably.
There are no signs this ‘Eco’ movement is going to slow. It’s likely that the search for eco-friendly solutions will remain a dominant force in shaping the future of our planet.
